Poised between national and global : an analysis of the challenges and opportunities Chinese independent designers encounter today in their home market and in the global fashion industry
Saggini, Vanina (Student); Moonilal, Merunisha; Holden, Leslie
Cultural intertextuality in marketing
Manegold, Nina (Student); Mossinkoff, Marco; Maltzahn, Constantin von
Tina : een advies voor optimale communicatie om de core doelgroep van Tina via alle merkextensies uit te breiden en langer vast te houden.
Beezhold, Jill (Student); Luitzen, Jan; Morsch, Ikina
Brand Positioning
Kostelijk, Erik (Amsib (Cedis)); Alsem, Karel Jan
Sentiment polarity classification of corporate review data with a bidirectional Long-Short Term Memory (biLSTM) neural network architecture
Loke, R.E. (Faculteit Business En Economie); Kachaniuk, O.; Hammoudi, Slimane; Quix, Christoph; Bernardino, Jorge
Employer branding for businesses in the private sector seeking for skilled employees
Ellen J. Terpstra (Student)
Branding in higher education
Bakker, Diederich
How to win the war for talent in the IT-City of Groningen
Hein, Antonia (Communication, Behaviour & Sustainable Society); Elving, Wim (Communication, Behaviour & Sustainable Society)
Onderzoeks- en adviesrapport voor Crowne Plaza Amsterdam-South
Duijn, B (Bas) van (Student)
International Digital Brand Campaigns – How to plan, deliver, optimize and track an international brand campaigns using digital channels in multiple markets
Bakker, Diederich; Beynon, Dan; Bean, Dom