Cultural intertextuality in marketing
Manegold, Nina (Student); Mossinkoff, Marco; Maltzahn, Constantin von
Sentiment polarity classification of corporate review data with a bidirectional Long-Short Term Memory (biLSTM) neural network architecture
Loke, R.E. (Faculteit Business En Economie); Kachaniuk, O.; Hammoudi, Slimane; Quix, Christoph; Bernardino, Jorge
Brand Positioning
Kostelijk, Erik (Amsib (Cedis)); Alsem, Karel Jan
Employer branding for businesses in the private sector seeking for skilled employees
Ellen J. Terpstra (Student)
Branding in higher education
Bakker, Diederich
How to win the war for talent in the IT-City of Groningen
Hein, Antonia (Communication, Behaviour & Sustainable Society); Elving, Wim (Communication, Behaviour & Sustainable Society)
Onderzoeks- en adviesrapport voor Crowne Plaza Amsterdam-South
Duijn, B (Bas) van (Student)
International Digital Brand Campaigns – How to plan, deliver, optimize and track an international brand campaigns using digital channels in multiple markets
Bakker, Diederich; Beynon, Dan; Bean, Dom
Implementing effective influencer marketing
Rowan van den Bosch (Student); Joeri Hoek (Begeleider); C. van der Wel (Begeleider); Frank Peeters (Begeleider)
Gebiedsbranding
Hans Kars (Onderzoeker); Rian Peeters (Onderzoeker)