One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

Alteya is a small, private, Bulgarian company which was founded in 1999. Its high quality products are certified by many different international organizations. It manufactures products based on lavender and rose oils such as pure essential oils, cosmetics, perfumes etc. Alteya sells them via e-commerce …

Throughout the years women in most countries were granted the same political rights as men. Namely, the right to vote and the right to stand for election. However, this did not automatically lead to equal participation in political decision making. It is remarkable to see that this, even though women …

In the Netherlands, there have been many discussions about whether or not to establish a European Defence Organisation. However, due to the political party D66 (Democrats '66), this discussion has been revived in 2006 to such an extent that it really had an impact on political agendas of the Dutch political …

I am glad to share the major findings of my bachelor thesis with you. Let me first give you an insight in the current situation within IBM and the Madrid International Services Centre.The global economy is suffering from a crisis hitting several big corporate players. Nevertheless,IBM and the Centre …

This paper focuses on the concept climate refugees in the 21st Century and mainly concerns environmentally displaced persons from developing countries. It seeks to answer the following question: 'Should the concept of climate refugees best be approached from a juridical or an environmental point of view?' …

On the internet we enjoy a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others. The internet has become a social software platform sailing under the Web 2.0 flag, creating revolutionary changes …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …