Abstract Despite the large amount of research available on how engagement in football practice relates to future performance level among football players, similar information about the contribution of non-football activities is scarce. Based on data from 745 elite youth players this study aimed to identify …

De centrale vraag van deze scriptie is: Hoe kan de organisatie online betrokkenheid genereren door middel van een socialmediastrategie? Er wordt gebruik gemaakt van de Engagement Pyramid zodat de doelgroep ingedeeld kan worden in een niveau van betrokkenheid.

De komst van social media beïnvloedt het vakgebied Public Relations (PR) in toenemende mate. Coebergh Communicatie & PR (CC&PR) wil weten of er vanuit de doelgroep lifestylebloggers behoefte is aan een digitalisering of vernieuwing van de manier waarop CC&PR hen van informatie voorziet. Opdrachtnemer …

Onderzoek naar de doelgroep hulpbehoevende ouderen binnen de leeftijd van 70 t/m 82 jaar. BeterThuis is een relatief nieuw online zorgplatform dat vraag en aanbod voor hulp en zorg bij ouderen samenbrengt. Belangrijk is dat ouderen zelf kunnen kiezen wie hen komt helpen en deze groep heeft de regie zelf …

The following document proposes a marketing communication strategy which will contribute to the achievement of the first year’s marketing objectives of the F&L Designer Guide for Engagement Rings, a project invented and established by LeadGenerators, a specialist online marketing boutique in London. …

Building on burgeoning research in the field of arts and health, this article explores the role that learning musical instruments can play in enhancing wellbeing in older adulthood. Despite an increasing focus on the role of learning in supporting mental wellbeing, there is strikingly little research …

What’s up in town this week? Which live music is available for the inhabitants of the city of Groningen/Utrecht in two ‘ordinary’ weeks?

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …