Opening INDEX-conference
Mobach, Mark P.
Implementing WhatsApp as a customer service channel
Sarah Bakker, de (Docent); Pedro Rodrigues da Cunha de Lima (Student)
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Vladlena Benson; Ron Tuninga; George Saridakis
Addressing the social dilemma in animal-friendly product choice with positioning strategies
Lenka van Riemsdijk (Onderzoeker); Paul T. M. Ingenbleek (Onderzoeker); Gerrita van der Veen (Lector); Hans C. M. van Trijp (Onderzoeker)
The importance of values for brand purchase
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); T. J. L. van Rompay (Onderzoeker); Sabrina Hegner (Onderzoeker); Ad Pruyn (Onderzoeker)
“This Post Is Sponsored”
Sophie C. Boerman (Onderzoeker); Lotte M. Willemsen (Lector); Eva P. van der Aa
Constructing an Applicability Framework for Organisational Social Media Use by Development NGOs
Anand Sheombar (Lid Lectoraat)
Mastering Meaningful Customer Connections
Harald Pol (Onderzoeker)
Comprehensive Internationalization at HAN University of Applied Sciences. Collaboration and Partnerships.
Florentin Popescu; Marjon Elshof
A framework for responsible innovation in the business context
Lubberink, Rob; Blok, Vincent; van Ophem, Johan; Omta, Onno; Asveld, Lotte; van Dam-Mieras, Rietje; Swierstra, Tsjalling; Lavrijssen, Saskia; Linse, Kees; van den Hoven, Jeroen