Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

„Hoe kan beeldende therapie belemmerende weerstand omzetten in constructieve kracht, bij volwassen cliënten met psychiatrische problematiek, binnen de geestelijke gezondheidszorg?‟ Welke therapeutische houding en daarbij aansluitende technieken bevorderen het omzetten van belemmerende weerstand naar …

What are successful companies? That question will be investigated. The determination of successful factors will be identified by explaining the successful factors of a company by the following questions: How come successful ventures are successful and non successful ventures are not? What are the most …

Digital books are often being heralded in the media. After all, the sales figures of digital books and e-readers are rising. It is inevitable that the book industry will keep on digitizing, since it facilitates life. However, what will be the long term effect of the digital books on authors, publicists, …

Rational exportations warrant a multitude of sophisticated homework done in advance in an enterprise's homeland as prerequisite before the conscientious companies could embark on their discrepant exportation efforts. This report expounded hereinafter aims to furnish the author's internship assignment …

In deze afstudeerscriptie wordt er een softwarepakketselectie methode van KPMG toegepast. Deze softwarepakketselectie methode is gebaseerd op de wensen en eisen van World of Minds. De softwarepakketselectie dient de interne communicatie tussen de medewerkers te verbeteren. Naast de KPMG methode wordt …

This report contains market research, an internal/external analysis, distribution analysis and a marketing mix for the company Allergan and its product Latisse eyelash enhancer. Allergan is a specialty pharmaceutical company specialized in the development of products with aesthetical and medical solutions. …

In dit onderzoek is gekeken naar de effectiviteit van spellingmethoden gericht op kinderen met spellingproblemen. Het onderzoek bestaat uit twee delen: een literatuurstudie en een veldstudie. In de literatuurstudie wordt gekeken naar de theoretische achtergrond van de spellingmethoden en het spellingonderwijs. In …