Abundant HCI research exists on the many assistive technologies that provide help with everyday physical and cognitive tasks. However, while a purely assistive approach often casts aging people in passive roles, recent studies suggest that adults may be ‘flourishing’ way into advanced age, even though …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Two key air pollutants that affect asthma are ozone and particle pollution. Studies show a direct relationship between the number of deaths and hospitalizations for asthma and increases of particulate matter in the air, including dust, soot, fly ash, diesel exhaust particles, smoke, and sulfate aerosols. …

With 400,000 sex workers, Spain has the biggest sex industry of Europe. It is estimated that 90 per cent of these sex workers are victims of human trafficking for the purpose of sexual exploitation. The objective of this dissertation is to gain data on sex trafficking in Spain with the aim to find …

This research was conducted as a response to the recent trend of flexibilization in the European labor market. Factors for its fast emergence include the increased international competition and the effects of the economic crisis in Europe. Young workers have become overrepresented in flexible jobs. The …

The Second World War, legislative changes, and on-going globalisation are some of the causes that diminished the reach of the German language in the Netherlands. Duitsland Instituut Amsterdam studied the current state of the use of the German language and found that research participants had ‘no-connection’ …

Aging diversity in organizations creates potential challenges, particularly for knowledge management, skills update and skills obsolescence. Intergenerational learning (IGL) involves knowledge building, innovation and knowledge transfer between generations within an organization (Ropes 2011). Serious …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

Raising brand awareness of Radii Footwear in order to increase customer responsiveness in the Netherlands.