The Ashgate Research Companion to Fan Cultures
Stijn Reijnders; Linda Duits; Koos Zwaan
Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava
Suzanne Jellema (Student); Maria Poulaki (Begeleider)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)
Efficacy of the League of Green Embassies twitter
Sonja R. Meskanen (Student); E.C.J. Nieuweboer (Begeleider)
Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.
Céline Renard (Student); Ivonne Louw (Begeleider); Alex Weston (Begeleider)
Culture, Consumer Behaviour and E-Commerce.
Dolinde van Beek (Student); Peter de Groot (Begeleider)
Viral Marketing in Today's Global Village
Lieneke Paalman (Student); W.B. van Dam (Begeleider)
Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner
Dutch Interior Institute : social media for B2B organizations
Samira R. Tatuhey (Student); P.J.M. Hanssen (Begeleider)
Is it possible for Sensecommerce, an online wedding shop, to enter the Franch market with a reasonable chance of success?
Saimi de Koff (Student); W.B. van Dam (Begeleider)