This research was conducted to be able to advise THE ORGANISATION on how to strategise its communications to accomplish its goals of creating more awareness for the problems and the solutions in the ocean. The starting questions of THE ORGANISATION were as follows: • Whom should we target and how should …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …

Urban flooding has become a key issue for many cities around the world. The project ‘INnovations for eXtreme Climatic EventS’ (INXCES) developed new innovative technological methods for risk assessment and mitigation of extreme hydroclimatic events and optimization of urban water-dependent ecosystem …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

PurposeThis thesis focuses on the level involvement of users, called placemaking, in the process of the creation of new place to study, work and teach as a project related to Real Estate and Facility within a Higher Education Institute in the Netherlands.Design/methodology/approachCombination of a literature …

When the pressure is on and anxiety levels increase it is not easy to perform well. In search of mechanisms explaining the anxiety-performance relationship, we revisit the integrated model of anxiety and perceptual-motor performance (Nieuwenhuys and Oudejans, 2012) and provide a critical review of contemporary …

Which factors are important for effectiveness of sport- and health-related apps? Results of focus groups with experts. Dallinga, J, van der Werf, J , Janssen, M, Vos, S, Deutekom-Baart de la Faille, M. A huge amount of sport- and health-related smartphone applications (apps) is available in the app stores …

Obesity has become a major societal problem worldwide [1][2]. The main reason for severe overweight is excessive intake of energy, in relation to the individual needs of a human body. Obesity is associated with poor eating habits and/or a sedentary lifestyle. A significant part of the obese population …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …