Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

Effectieve communicatie is essentieel voor een goede voorbereiding op de behandeling en voor optimale gezondheidsuitkomsten. Onvoldoende afstemming op de communicatiebehoeften van patiënten kan leiden tot stress, bezorgdheid, verminderde acceptatie van de ziekte en in sommige gevallen tot depressie. …

When consumers are dissatisfied with a consumption experience, they usually respond in one of the following ways: (1) stop using an organization’s products/services and take their business to a competitor, (2) file a complaint with the organization that is responsible for the dissatisfying consumption …

The complexity of Information Technology (IT) is increasing; so are customer expectations. Consequently it is not easy for especially small and medium enterprises (SMEs) to keep track of all IT-developments, let alone leverage them in business operations with the aim to satisfy increasingly demanding …

Rationale: The Patient-Generated Subjective Global Assessment (PG-SGA) is a validated instrument to assess malnutrition and its risk factors in clinical populations. Its patient component, PG-SGA Short Form (SF), can be used as screening instrument. In this cross-sectional study we aimed to assess agreement …

Proefschrift Marije Sara Holstege: The road to successful geriatric rehabilitation ABSTRACT Objective Although geriatric rehabilitation (GR) is beneficial for restoration of activities and participation after hospitalization of vulnerable older persons, little is known about the optimal organization …

Samenvatting Aanleiding: Op de afdeling Neonatologie in het Radboudumc is in februari 2013 bij een aantal prematuren een Enterobacter bacterie gevonden, zowel op de Medium Care, High Care als de Intensive Care Neonatologie. Het bleek dat er mogelijk sprake was van kruisbesmettingen. De oorzaak waarom …

eHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce its cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

EHealth applications hold many promises, for instance to improve the quality of health care, to increase its accessibility, or to reduce the cost. Yet, many eHealth innovations never reach the stage where they get embedded into routine health care. This is due in part to a lack of evidence that these …

In Europe, about 20% of children are overweight. Focus on parental responsibility is an effective method in weight control interventions in children. In this systematic review we describe the intensity of parental involvement and behaviour change aimed at parents in long-term European childhood weight …