Internationalizing curricula
J.H.C. (Jos) Walenkamp (Lector); Joyce den Heijer (Lid Lectoraat); Anneke Schuurmans-Brouwer (Docent); Andreas Funk (Lid Lectoraat)
Creating new cultures, new markets, new paradigms
Ramon Marmolejos (Begeleider); Leewee Chew-Rietberg (Begeleider); Maximilian Bangen (Student)
Internationalization and the Dutch fashion industry
Divito, Lori (Amsib (Cedis)); van Winden, Willem (Lectoraat Urban Economic Innovation)
Generating inwards tourism by improving the brand knowledge and brand image, through communicating associations favored by the target group reflecting the city brand of Bratislava
Maria Poulaki (Begeleider); Suzanne Jellema (Student)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Anahi Clemens Ramirez (Student); Jeroen van Duffelen (Begeleider)
Exploring New Markets: A Value-Driven Marketing Model
George Otieno Okello; Karel Hoestenberghe, van (Begeleider)
Sensata Technologies, Marketing department
Marina Boyko
Optmizing Purchase to Pay process GIS department
Stefan Dijs (Student); Antoinette Zegers (Begeleider)
Marketing Communication in mainland China
Sabine Feron; Hans Briemen, van (Begeleider)
Customer & Company Equity in MB segment
Marie-Claire Hulsmans; Gb. Rustenberg (Begeleider)