This research thesis was compiled by Andreas Kullmann, a student who is studying International Business and Management Studies at the University of Applied Sciences Zeeland in Vlissingen, Netherlands. The research was conducted under LA ROSSA’s new business unit called LA ROSSA-Technologies, LDA. which …

NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Wakati is a Belgian company that aims to eliminate food loss in developing countries with its primary product the Wakati One. The Wakati One is an innovative technology that increases the shelf life of fruits and vegetables for smallholder farmers in developing countries by creating a micro-climate that …

The booming market of mobile applications has also given birth to an entirely different market, namely that of mobile app discovery. Companies try to respond to those customers who have a hard time finding useful ones between the millions of apps in the app stores. Playground, a marketing agency located …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …