This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

This paper presents the work in progress for the Hightech@home project. The aim of this project is to develop technology and knowledge concerning open source home care technology, utilizing open standards. Currently, there is limited availability of high tech sensor and communication technology while …

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

After the “Rose Revolution” in 2003, Georgia’s political elite announced its new policy direction to follow democratic and liberal beliefs norms, values and ideas. This has formed Georgia’s national identity, which, the country claims, has always been European. Georgia’s powerful neighbor country – Russia …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Agent-based models (ABMs) are important tools for predicting infectious disease epidemics and for designing effective interventions. ABMs take into account individual differences, for instance in contact rate. The drawbacks of ABMs are high complexity and low performance. In this paper, we present a …

Poster presentation: decentralized gas storage.

Decentralized gas storage (C5): to balance the integrated gas/electricity network

Feedback is one of the most powerful tools teachers can use to enhance student learning. In 2006, the Dutch Inspectorate of Education concluded from classroom observations that it is difficult for Dutch teachers to give their students good feedback in order to stimulate students' learning process and …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …