This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

This article provides insight into the motivation of young women to join the armed forces and to choose a career in the military. This insight explains why women are still underrepresented in the Netherlands armed forces and can optimize future recruitment programs. An online Dutch questionnaire was …

This book brings together voices from various fields of intellectual inquiry, based on the idea that technological, legal and societal aspects of the information sphere are interlinked and co-dependent from each other. In order to tackle the existing gap in shared semantics, this glossary converges the …

Background: The full potential of social entrepreneurship remains challenging to achieve, despite continuous efforts in various economies, including South-East Asia. Several obstacles need to be addressed, such as the scarcity of skilled employees, limited business understanding among founders, difficulties …

The white rhino is a keystone species and an ecosystem engineer. Though there have been conservation efforts to protect this species, the current red list status of the white rhino is 'Nearly threatened'. The biggest threat that rhinos are facing nowadays is poaching for theirhorns. The rhino population …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

Energy poverty is a growing concern in the Netherlands due to the rising gas and electricity prices. There are three main contributors to energy poverty: low income, high fuel costs and energy inefficient homes. Energy poverty effects can have significant consequences, influencing both physical and mental …

Rationale: In this study, we aimed to explore how dietitians’ history-taking questions function during dietary counseling of clients with malnutrition (risk). Fruitful functioning of history-taking questions during the problem identification phase is crucial for dietitians to develop a client-centered …

Kenya is among the top ten avocado exporters in the world and the top exporter in Africa. There is a rising demand for good quality avocados in the domestic market in Kenya and globally. Food safety is also increasingly becoming a big concern for consumers of fresh food in local and domestic markets. …