Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

So-called fake news and problematic information on social media assume an increasingly important roles in political debate. Focusing on the (early) run-up to and aftermath of the 2020 U.S. presidential elections, this study examines the extent of the problematic information in the most engaged-with content …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Overcoming Challenges in local green H2 economies Organizer: Dr Beata Kviatek, Jean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the Netherlands One of the main pathways of the current energy transition …

We hebben tijdens dit onderzoek gezien dat professionals die direct met jongeren werken goed zijn in het aansluiten bij hun leefwereld. Ze doen als het ware een pedagogische dans met jongeren, waarbij ze hen zoveel mogelijk ‘in the lead’ laten, maar soms ook een andere kant op bewegen wanneer dat nodig …

We hebben in onderzoek gezien dat professionals die direct met jongeren werken goed zijn in het aansluiten bij hun leefwereld. Ze doen als het ware een pedagogische dans met jongeren, waarbij ze hen zoveel mogelijk ‘in the lead’ laten, maar soms ook een andere kant op bewegen wanneer dat nodig is, terwijl …

The construction and transport sectors both have a substantial impact on the environment. The construction, maintaining and renovating of roads involves both these sectors and the environmental impact of this work can be reduced. The basic principle of a circular economy is to close material loops and …

Through a correspondence between two scholars, this paper explores and critiques various ways in which scholars working in ethnography and cultural analysis frame and construct their methodology and object of study. Through the close reading of theoretical accounts of methodology in ethnography and cultural …

In this TechForFuture project ‘Polymer Mixing in a Single Screw Extruder’ a method to optimize mixing elements is developed based on numerical simulations (Computational Fluid Dynamics, CFD). A numerical procedure is developed to calculate the flow field in the extruder. By tracing particles in this …

One of our most distinctive powers is imagination, our capability to imagine or fantasize about possible futures. Systematic use of imagination can be a powerful method to analyze possible next steps in the present. In 2012, UNESCO coined the term Futures Literacy (plural: the future does not exist, …