With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

Wood is an increasingly demanded renewable resource and an important raw material for construction and materials. Demands are rising, with a growing attention for re-use and upcycling. This opens opportunities for new business models, empowered by the use of digital design and technologies. A KPI-framework …

This paper presents challenges in city logistics for circular supply chains of e-e-waste. Efficient e-waste management is one of the strategies to save materials, critical minerals, and precious metals. E-waste collection and recycling have gained attention recently due to lower collection and recycling …

This study aims to contribute to the few tools that are currently available for small businesses and startups in impact assessment (Shields & Shelleman, 2017) using the well-known framework of SDGs (United Nations, 2015).

Presentatie voor bezoek BASF

Workshop Boundary Mapping

Bezoek aan Braganza over biobased en circulaire chemie bij de Hanze.

We aim to understand how actors respond to field logic plurality and maintain legitimacy through business model innovation. Drawing on a longitudinal field study in the fashion industry, we traced how de novo and incumbent firms incorporate circular logics in business models (for sustainability) and …