In recent years there has been a trend in the sales of supermarket products. The consumer buys an increasing proportion of products which are in promotion. This has increased the promotion pressure in supermarkets to an average of 20 percent (IRi, 2016). In the category cheese the promotion pressure …

Dit jaarverslagonderzoek is de 22e in een reeks die professor Sicco Santema in 1994 met zijn adviesbureau Scenter is gestart. Tegelijk dient het jaarverslagonderzoek sinds 2012 ter ondersteuning van de jury van de FD Henri Sijthoff Prijs, sinds 1953 de prijs voor in Nederland genoteerde ondernemingen …

Burgland Bouw B.V. is een middelgrote aannemer in de gemeente Neder-Betuwe. De organisatie merkt dat de overheid, semioverheid en professionele opdrachtgevers steeds meer waarde hechten aan Maatschappelijk Verantwoord Ondernemen (MVO) en zij ervaart tevens dat dit steeds belangrijker wordt in het …

This report provides an analysis and evaluation of a survey into how stakeholders (employees and customers) of Exact can be activated to become ambassadors on social media. Exact wants to obtain insight in how internal and external stakeholders can have more engagement on how Exact presents itself to …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

From the article: With increasing investments in business rules management (BRM), organizations are searching for ways to value and benchmark their processes to elicitate, design, accept, deploy and execute business rules. To realize valuation and benchmarking of previously mentioned processes, organizations …

Since its invention, synthetic plastic has been used increasingly in everyday life. Many industries make use of this easily shaped product, mainly for packaging purposes. In addition, many products such as shower gels, scrubs, and other personal care products contain micro plastic particles. The increasing …

Various tools for safety performance measurement have been introduced in order to fulfil the need for safety monitoring in organisations, which is tightly related to their overall performance and achievement of their business goals. Such tools include accident rates, benchmarking, safety culture and …