For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

During my LIO at the Stedelijk College in Eindhoven an inspection from the European Platform had shown that the amount target language usage was applied insufficiently. The school kept his bilingual certificate but needs to improve its educational system in regards to this before 2014, when the European …

The human memory has an associative nature. Association and mental visualization combine skills and structures of the left and right brain halves. It is easier to remember pictures, photographs or drawings than words or sentences. In fact, it usually takes a lot of effort to remember words and sentences …

This paper was written in order to come up with the solutions for the marketing strategies of the international department of the departments of Haute-Vienne and Creuse of The Banque Populaire Centre Atlantique. In the primary research, a major problem was defined and the central and sub-questions were …

Metaphor is one of the important discursive themes in organizational literature (Grant et al.,2001). Metaphors play an important role in the discourse within organizations as well as in theorizing about organizations. This empirical paper focuses on the latter by analysing the role of metaphor in the …