This research was carried out with the aim to identify ways of Mhonda Juu Agricultural Marketing Cooperative Society to access the export market and to develop interventions. The advised interventions will assist Mhonda Juu Agricultural Marketing Cooperative in improving access to the export market, …

Afstuderen bij ORM: van adviesvraag naar onderzoekWorkshop gegeven aan studenten Ondernemerschap & Retail Management die gaan afstuderen. Inhoud van deze presentatie is sterk gewijzigd t.o.v. de vorige workshops met meer aandacht voor adviesvraag en literatuur.

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

Little is known about the role of organizational culture regarding management control systems (MCS) that focus on corporate sustainability. To enhance our understanding of this phenomenon, this study of MCS shows how social and technical forms of control can be used to embedded sustainability in the …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

As part of the Cybersecurity Noord-Nederland project, the University of Groningen hosted a series of mini-lectures on cybersecurity. The lectures were given by experts in the field of cybersecurity. Each of the speakers has discussed cybersecurity threats, vulnerabilities as well as remedies from different …