How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

SMILES is an international project where six organisations from three countries are collaborating to develop and test innovative approaches to combating the spread of fake news. The project is led by KB, the National Library of the Netherlands and the other partners are the Institute of Sound and Vision …

Climate change is becoming an increasingly important topic and issue worldwide. To change what is currently happening, adjustments within society need to be made. Plant-based diet have a smaller ecological footprint compared to other diets, such as a meat-based diet. In addition, research shows that …

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …

The following research justification report shows to which extent The Garage Innovation Studio needs to adapt its operations to make it a more appealing and viable replacement option for HZ students going on their minor, internship, or apprenticeship. Meeting the expectations and satisfying the needs …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

The aim of this study is to unpack the value of ethnographic research as a relevant methodology for studying and developing new business models. A pop-up store we ran for three months in 2020 served as a testlab to experiment with value creation around buying, swapping and borrowing secondhand …