In this paper we explore the influence of the physical and social environment (the design space) son the formation of shared understanding in multidisciplinary design teams. We concentrate on the creative design meeting as a microenvironment for studying processes of design communication. Our applied …

Like the professionals, design students tend to avoid the complexity of the user context, and moral issues are largely overlooked. This inspired us to explore whether we could engage design students in thinking about moral issues by exploring different ethical frameworks in their designing. As a case …

In the current market, the focus is more and more on building long-term relationships with clients in which value is created, communicated and delivered. This also means developing a new customer relationship focus that goes beyond the consumer orientation that has thus far dominated the practice of …

Our approach builds on both the design traditions of participatory design and embodiment. We attempt to connect these traditions to the existing body of knowledge on persuasion. First we describe some basic theoretical concepts and infer how they influence persuasive design. Then we present a basic framework …

Gedrag van grote groepen mensen speelt een belangrijke rol in zowel het ontstaan en in stand houden van de problemen op het gebied van gezondheid en energie en milieu, als ook in de oplossing er van. De overheid, bedrijven en organisaties willen burgers, consumenten en werknemers aanzetten tot het maken van …

-het verloop onder fitnessklanten is groot, mede als gevolg van de toenemende concurrentie. Omdat verwacht wordt dat klantenwerving niet eenvoudiger wordt, zullen fitnesscentra zich meer moeten richten op klantbehoud; -om de retentie te verhogen is het nodig de aandacht te verschuiven van het functionele …

How to provide health clubs the possibility of offering distinctive services in an increasingly stronger and rapidly changing competitive environment? This was the issue raised by the Dutch fitness industry, which in recent years has grown markedly. Our study represents an extension of the dynamic capabilities …

The Co-Design Pressure Cooker was set up to gather knowledge on co-design in product development activities of Small-to-Medium Enterprises(SMEs). This booklet gives an impression of ten projects conducted in the Province of Utrecht, the Netherlands. In these ten projects, a total of 22 companies were …

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Based on the theory of embodied cognition we developed NOOT, at tangible tool that allows marking audio-moments during creative sessions. A detailed analysis of using NOOT in practice lead to a reconceptualization of NOOT within processes of external scaffolding. It also spurred a new design project focused …