The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The future of traditional print media such as newspapers and magazines has gradually become a topic of discussion over the last few years. Due to the increase in digital media consumption, traditional media companies see their newspaper subscriptions decline and print magazines are slowly disappearing …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

Long-term care facilities are currently installing dynamic lighting systems with the aim to improve the well-being and behaviour of residents with dementia. The aim of this study was to investigate the implementation of dynamic lighting systems from the perspective of stakeholders and the performance …

Purpose: To provide an overview of factors influencing the acceptance of electronic tech-nologies that support aging in place by community-dwelling older adults. Since technologyacceptance factors fluctuate over time, a distinction was made between factors in the pre-implementation stage and factors …

Purpose: When designing a nursing home, architects and planners need to consider ways to provide patients and caregivers with a feeling of a natural setting and being a part of the outdoor world as well as considering themes such as having accessible gardens that take the total well-being of its residents1. …

Background: Changes in reimbursement have been compelling for Dutch primary care practices to apply a disease management approach for patients with chronic obstructive pulmonary disease (COPD). This approach includes individual patient consultations with a practice nurse, who coaches patients in COPD …

The use of growth monitoring and promotion (GMP) has become widespread. It is a potential contributor towards achieving the Millennium Development Goals of halving hunger and reducing child mortality by two-thirds within 2015. Yet, GMP appears to be a prerequisite for good child health but several studies …

Introduction A qualitative study was carried out to understand how people with a slow progressive adult type neuromuscular disease (NMD) perceive employment participation. Methods 16 paid employed persons with NMD were interviewed in open, in-depth interviews. Data were analyzed using the constant comparison …

Background: Depressive symptoms are highly prevalent in old age, but they remain mostly untreated. Several clinical trials have shown promising results in preventing or reducing depressive symptoms. However, it is not clear how robust these effects are in the real world of day-to-day care. Therefore, …