The academic and professional attention to the large synergies hidden in horizontal collaborations is increasing. This study attempts to address the impact of collaborative transport on transportation lead-time and lead-time variability through empirically investigating a group of SMEs involved in a …

In dit onderzoek wordt het verkoopproces en de informatievoorzieningen geanalyseerd en verbeterd aan de hand van CRM-software. Er is eerst gekeken wat de definitie is van Customer Relationship Management (CRM) en of CRM bij kan dragen aan de bedrijfsstrategie van Experius. Aangezien Experius gericht …

Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …

This survey is about recognizing patterns in the way Small and Medium Enterprises (SMEs) organize their procurement activities. The scope of the survey is limited to the key commodities of the SME. A key commodity is defined as the purchased product or service group which is essential for realizing the …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

Author supplied: Abstract How can you provide health clubs with the possibility of offering innovative and differentiating services in an increasingly competitive and rapidly changing environment? This was the issue raised by the Dutch health club industry, which has grown rapidly in recent years. …

Business rules change at an increasing pace which is caused by rapidly changing customer requirements, legislation and policy. Simultaneously, a shift arises that demands an enhanced transparency with regard to the business operations of organizations. This shift forces organizations to demonstrate which …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

Opdrachtnemer Isabel Lara Vega voert onderzoek uit in opdracht van een bedrijf dat vers- en smaakbelevingen aanbiedt voor horecaondernemingen. In de vorm van groentedaktuinen en levende gewassen verwerkt in opstellingen in het interieur, speelt het bedrijf in op de behoefte van consumenten naar verse, …

Een Kano onderzoek bij Woonnet-Haaglanden naar functionaliteiten op diens website die voor tevredenheid zorgen.