Purpose: Board members and real estate managers (decision makers) play an important role in the decision-making process in nursing home organisations. This study aims to provide an understanding of underlying attributes and benefits sought by decision makers when making nursing home real estate decisions. Design/methodology/approach: …

Mass participation sporting events (MPSEs) are increasing in popularity. However, little research exists into the potential value of these events for improving public health by enhancing physical activity (PA). The aim of this study is to estimate the health impact of increased physical activity as a …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Non-ballistic hypersonic missiles are highly manoeuvrable weapons that move with a speed of Mach 5 or more. Russia, China, and the US are the frontrunners in developing those weapons. The combination of speed, accuracy, manoeuvrability, and range makes hypersonic missiles effective both against time-sensitive …

A strong process view on business networks takes ‘becoming’ as a starting point for understanding business networks and innovation. This view tends to leave the role of strategic content implicit and underdeveloped. Yet, embracing content from a process angle is important to obtain insight in the role …

Purpose: A model is developed to analyse what personality traits impact entrepreneurial cognitive and social strategic decision-making skills, originating from the effectuation framework. Design/methodology/approach: 128 participants from an entrepreneurial pre-launch programme were assessed by experienced …

This paper includes the research conducted towards the SME businesses’ ability to adjust with the help of students. The research question of the Business Booster project is four-fold: 1. To what extent do SME businesses focus on the future? 2. To what extent can students boost (strategic) renewal at …

This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.

Insight into current scientific applications of Big Data in the precision dairy farming area may help us to understand the inflated expectations around Big Data. The objective of this invited review paper is to give that scientific background and determine whether Big Data has overcome the peak of inflated …

On the 15th of June 2018 during the State visit to Lithuania 3 universities signed an agreement to research Cryogenic fuels (bio)-LNG and Hydrogen in an optimized, ecological, coupled Hybrid Energy Networks in a value chain context. A few months later dr. ir. J. Dam presented the current status of the …