This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

Life-cycle costing (LCC), originally developed by the US DoD, promises integrated insight in investment, maintenance, usage and disposal costs of weapon systems. In an era of tightening budgets, these opportunities have led to programs to tailor and implement LCC. At present, conceptual development of …

Dit artikel stelt dat beleidsverandering binnen de Europese Unie (EU) ook voortkomt uit besluitvorming op dagelijks niveau. Om veranderingen aan te kunnen wijzen en te verklaren dient de traditionele rationele keuzetheorie en de oriëntatie op instrumenteel-strategisch handelen te worden aangevuld met …

The Turkish Republic has a great history with major defeats and victories in its past. Since the fourteenth century Turkey was part of the Ottoman Empire. During the following centuries, the Empire expanded and covered areas which are nowadays known as Europe, Asia and North Africa. The twentieth century …

Literature shows that ‘new ways of learning’ cause a shift in learning settings with a growing attention to facilitating autonomy, interaction and knowledge exploration anytime, anywhere. These trends show evident similarities with developments in office environments known for as ‘new ways of working’. …

Spatial planning has become contested ground in Dutch politics. After decades of a broadly shared belief in strategic spatial planning by central government and comprehensive planning by local and regional authorities, the balance of political thought has changed in recent years. The ministry of housing …

In this dissertation, the changes introduced by the Lisbon Treaty to Common Foreign Security Policy (CFSP) in order to address and improve the coherence of the EU's external action are examined. In order to understand the coherence problem that existed in the EU's external action before the Lisbon Treaty …

Hospital staff frequently has to cope with complex information, unpredictable circumstances, and prompt decision making. In such an environment, even the “Gods in white” are susceptible to fatigue and error. Noncompliance with hand hygiene guidelines in hospitals is one of these errors and enhances the …

This paper examines how enterprises may decide to bring about effective network collaboration even though present mediation forms have proven inadequate. One of the main problems of these enterprises is that they lack a clear picture of the potential future ‘‘modular business’’. The Dutch hospitality …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …