This thesis ' final product is a social media strategy for the company Island Bookings, an online booking platform, giving them advice on how to increase their conversions through these platforms up to 5%. 

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

QUOTE “‘Resculpted by Peter Do’ is about seeing masculinity from different angles. Unlike a flat painting, a sculpture from its volumetric nature and relation to space could never be limited to a single point of view. Rather than seeing masculinity from a single-point perspective, ‘Resculpted’ places …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

Abstract This chapter examines the use of deterrence by President Putin of the Russian Federation against potential democratic revolts. It combines insights from the literatures on democratic revolutions and social movements on the one hand and deterrence and coercion on the other. This exploratory research …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

De opdracht wordt verstreken door Nathalie van den Thillart, schrijfster en oprichter van uitgeverij Waterman Creations. In december 2017 werd haar debuutboek ‘Mag ik je Omi noemen?’ uitgegeven. Dit boek vertelt het verhaal van Oma Noortje ‘Omi’ die samen met haar 2 buurkinderen verschillende avonturen …

Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …