The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

If being physically fit is of the outmost importance, then what can be said about the fitness of persons with severe or profound intellectual, visual and motor disabilities? Exactly how could their level of physical fitness be measured? Formulated differently, if a person sees little to nothing and in …

It is generally assumed that competition increases welfare. The main idea behind this assumption is that competition in a market is the best incentive mechanism to produce efficient market outcomes. This is good for social welfare and therefore stimulating competition is welfare increasing. According …

Aligning business and IT strategy is a prominent area of concern. Organizations that successfully align their business strategy and their IT strategy, outperform their non-aligned peers (Chan et al., 1997). This chapter explores the relationship between business strategy, IT strategy and alignment capability. …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

In the Netherlands, there have been many discussions about whether or not to establish a European Defence Organisation. However, due to the political party D66 (Democrats '66), this discussion has been revived in 2006 to such an extent that it really had an impact on political agendas of the Dutch political …

Fifty years after its launch, the European Union still has not succeeded in attracting the appropriate level of interest and the full support of EU citizens. Informing citizens about the European Union is a task of the government and the media, so that people gain knowledge and form an opinion about …

Tom van Weert argues that economic, societal and cultural developments in indus-trialized countries push for educational innovation. He sees Information and Communication Technology (ICT) as enabling factor of this innovation. His line of reasoning is the following. Knowledge intensive economies have …

The author analyses the various differences between civilian aid organizations and the military and he concludes that the principle of neutrality of aid organisations no longer forms an obstacle for some civilian organizations to work with the military. He sees that the military and aid organisations …