The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

The company, Tekt Industries, is developing two LED driver boards which can be connected to the network or by a USB connection. Each device connected to a local network has a unique IP address and a port number to where data can be sent. The user must remember the IP address and port number of a driver …

The international classroom is presumably a far more effective learning environment for the acquisition of intercultural competence when students receive adequate training to make the most of their intercultural encounters. This paper provides a summary of the intercultural training taught to first-year …

It is a well-known fact that a good preparation in the pre-departure stage can maximize the chances of a succesful foreign experience. But what is meant by a good preparation? And what are the expected results of such a preparation? This course focuses in internship and study abroad (pre-departure) preparation. …

The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …