This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

National political leadership faces complex dynamics in order to plausibly exit a military mission. Putnam's two-level game helps to understand the essence of these dynamics. National political leadership will aim to keep the domestic audience on its hand in order to remain in office, while simultaneously …

Strategic communication includes all messages and activities across the levels of war in order to affect target audiences and to encourage certain behaviour. It can be divided into a horizontal way, the way the messages and activities are crafted and sent to touch the public, and a vertical way, the …

Increased military cooperation between member states of the European Union is a political given. The Netherlands and Germany form a spearhead in this process by integrating entire military units (i.e., brigades, battalions, companies) into higher-order units of the respective other nation (i.e., divisions, …

Defence supply chains (SC) are increasingly geared towards expeditionary operations. Organized on a short notice, they support the theatre in a flexible and efficient manner, relying on limited resources and sourcing from multiple suppliers. Defence SC face risks as they are susceptible to disruptions. …

Enlargement fatigue is an effect that has been felt in the European Union (EU) by member states ever since its creation in 1957. Enlargement fatigue can be felt in the member states in two different ways, which are the constitutional deepening of the EU and the geographical widening of the EU. While …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

Since the 1960s, the structure of the German population has significantly changed as a result of a number of migration waves. This structural change, and the fact that is was rather ignored by German governments, created a democratic deficit. Large parts of the permanent population were structurally …

The deep political and security crisis in Iraq can only be described as a failed SSR effort. Since the U.S. led invasion of 2003, became the Stabilization Force in Iraq (SFIR) responsible for the reformation of the Iraqi SS. The present Iraqi security circumstances show that since the last U.S. troops …

The Netherlands is known globally for its widespread use of bicycles and some call it a “cycling nation”. Indeed, many Dutch inhabitants own a bike and cycle frequently. Numbers show that 84% of the Dutch inhabitants from age 4 years and older own a bike. Those owners have an average of 1.3 bikes per …