The Utrecht based service : Location-based services for retailers in Utrecht.
Matthijs Rotte (Begeleider); Peter de Groot (Begeleider); Esther Kool (Student); Kees Winkel (Begeleider)
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
A.E. Kandou (Begeleider); Yoch de Visser (Student)
Mobile Marketing
H.M.M. van Vliet (Begeleider); Kees Winkel (Begeleider); Thomas Vente (Student); Dick van 't Hof (Begeleider); Matthijs Rotte (Begeleider)
Optimization of adidas Originals owned digital pPlatforms to maximize female consumers online engagement with the brand and products
Mira Sumanti (Student); Peter Hanssen (Begeleider)
Nominatie H/Link Afstudeerprijs 2011Social media and crisis communication : how can social media create effective communication of the Dutch government to the citizenry during crisis?
Ashna T. Ramgatie (Student); E.C.J. Nieuweboer (Begeleider); E. Bosker (Begeleider)