Introduction: A space’s atmosphere is an important factor in how that space is experienced. In fact, festival visitors consider the atmosphere as the most important factor in how they experience a festival (Van Vliet 2012). Atmosphere is also what distinguishes physical shops from online web shops (Van …

From the article: "After 1993, the concept of strategic alignment is evaluated from the connection between IT and business to much broader definitions in which the connection between all business functions, horizontally and vertically, and later also with projects and stakeholders is mentioned. To achieve …

Western societies are quickly becoming less coherent (Giddens, 1991). As a result it is increasingly unclear how individuals should act in a range of situations or how they may understand themselves. To a certain extent this development towards more diverse perspectives and a broader range of ways to …

In the Netherlands, the position of the city center is transitioning from a place-to-buy to a place-to-be. This means that the city center is changing from a place where people come to shop, to a place where people come to meet and experience. This shift causes Municipalities to reevaluate the position …

This thesis aims to provide the sales department of TivoliVredenburg with innovative methods to develop valuable relationships with their customers. The research consisted out of a business research, where the conducted information is applied on the situation of the sales department of TivoliVredenburg. …

House of Rebels is een pr-­ en marketingbureau dat is opgericht is in 2011. Het Instagramaccount groeide in 2017 met circa vierduizend volgers. Deze groei is gestagneerd in de afgelopen zes maanden. De groei beperkt zich tot 100-­200 nieuwe volgers per maand. Het bedrijf wil de tienduizend volgers bereiken, …

Het managementteam van Fontys Hogescholen Marketing en Management (FHMM) voerde in 2013 een strikte scheiding met betrekking tot begeleiding en beoordeling door in het afstudeertraject van de opleiding Commerciële Economie (CE). Begin 2017 kwam dit besluit ter discussie te staan. Zowel intern (studenten …

The main research question in this chapter was: Which information problem solving skills are, according to the lecturers in the Bachelor of ICT, important for their students? Selecting items from a results list and judging the information on actuality, relevance and reliability were regarded as extremely …

In the social sciences, especially in social psychology and sociology, fear of the unknown and the tendency to favour the group one belongs to are recognised phenomena. This chapter will look at elements of these scientific theories and establish a link between these elements and the initial findings …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …