Presentation for students of Kauna University of Technology, School of Economics and Business, Lithuania

The increasing interest and discussion on the topic of AI as well as the Netherlands’ high degree of digitalization incited research on the topic. The goal of this study is to evaluate the current applications and use of AI as well as identifying predictive factors in its lower-than-expected adoption. To …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

Names of group members: Tran Khanh Linh Nguyen (461345) – HBO ICT TI Samad Shaikh (444629) – HBO ICT SE Jeroen Stol (453483) – HBO ICT ITSM Jelle van der Weijden (440265) – International Business Dylan Severs (468038) – International Business Jarno van Leeuwen (463788) – Business Administration Milan …

Lecture for program Marketing Management, students use Alsem's Applied Strategic Marketing

Presentatie vanuit de WOO (Werkplaats Online Ondernemen) voor de Groninger Promotiedagen.

The essence of marketing and the relation with online and corona. Lecture for MSc Interdisc Business Professional

This research report focuses on the consumer behavioural changes towards higher tech and lower touch in a COVID-19 environment. Specifically, the report develops a solution and implementation plan to solve the current operational challenges the hospitality industry faces as a result of the pandemic. …

Digital transformation has captured much enthusiasm from both academia and industry. It is essential for any organization to incorporate digitalization into its strategy. The state-of-the-art technologies have enhanced the data storage and processing capabilities. Together with the exponentially increased …