Mass-customization challenges the one-size-fits-all assumption of mass production, allowing customers to specify the options that best fit their requirements when choosing a product or a service. In business process management, to achieve mass-customization, providers offer to their customers the opportunity …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

BACKGROUND: Although many patients with foot complaints receive customized insoles, the choice for an insole design can vary largely among foot experts. To investigate the variety of insole designs used in daily practice, the insole design and its effect on plantar pressure distribution were investigated …