The Complexity of Mapping Customer Needs... (and the Myth of a Unanimous Customer)
Danielle Vossebeld (Lid Lectoraat); Joseph Timothy Foley (Onderzoeker); Erik Puik (Lector)
Conversational Commerce
Marja Exalto-Sijbrands (Lid Lectoraat); Maarten de Jong; Tim de Koning; Axel Groothuis; Pascal Ravesteijn (Lector)
Exploitatie van het muZEEum
Onno Bakker (Begeleider); Kelly Verbeem (Begeleider); Jeroen Haans (Begeleider); Esra Koster (Student)
What concerns regarding the rise of reduced VAT rate are there within hospitality industry, in the environment of hotel ‘’Golden Tulip Westduin’’?
Dorota Chatkevic (Student); Peter Kruizinga (Begeleider); Margot Tempelman (Begeleider); R. Minnaard (Begeleider)
Roastville. Speciality Coffee Roasters
Amy Jongeneelen (Student)
“In the waves of change, we find our true direction”
Crystelle Reyes (Student)
Optimizing event succes through aligning event management, business development and sales
Deborah Dittert (Student); Marieke Polinder (Begeleider); Erik Strömback (Begeleider)
Expanding the customer base of sensurity through digital strategy
Dominic Janse (Student); J.T.C. Jessen (Begeleider); Geoff Clarke (Begeleider)
Information needs of visitors at the Utrechtse Heuvelrug
Daniëlle van Eenennaam (Student); Margot Tempelman (Begeleider); Jorrit Bijl (Begeleider); Wendy Sieger-Kintzen (Begeleider)
An evaluation of the role of the customer experience centre in ABB’s sales process
Jeanne Verheyden (Student); Lindsey Reid (Begeleider)