Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

3form Europe (part of the Hunter Douglas Group) is an independent establishment of 3form located in Schiedam, The Netherlands. This location, office and factory, provides all sales-support and production for Europe and Africa. 3form Europe has 55 employees. The employees of 3form are divided into seven …

In the past ten years, music consumption has witnessed a dramatic shift from the predominant consumption of music via physical music carriers, toward a consumption pattern that excludes the employment of a music carrier. This form of consumption has been called Download to Own (DtO). In recent years, …

When a human Body is confronted with toxic substances it has an immediate reaction. This first reaction was recently verbalised by a friend of mine, who happens to be an artist and was exposed to toxic steams in her studio; when she recognised the physical effects she immediately felt: “Oh my good- I …

This research is done in order to create the best strategy for Philips Lighting in the changing markets of recently. The goal is to create opportunities while the European legislation concerning the incandescent light bulbs forces the company to gradually remove all its incandescent lamps. The legislation …