Op 22 april is het Earth Day, een dag waarop sinds 1970 wereldwijd aandacht wordt gevraagd voor milieubescherming en duurzaamheid. Een belangrijk thema, want de aarde staat onder druk door klimaatverandering en andere milieuproblemen. In Nederland zijn er verschillende initiatieven vanuit de overheid, …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …

Een bijna 11 procent lagere online omzet in januari 2023. Dat bracht het CBS onlangs naar buiten. En ook over heel 2022 daalde de online omzet met 7,6 procent. Is daarmee definitief een einde gekomen aan decennialange groei van het online winkelen? Of is het simpelweg een correctie van de sterk gestegen …

Entrenched upon the problem analysis, the following main question is concluded: Research on the well-sufficiency of food supply, specifically strawberries of Chile. The ensuing sub questions must contribute to the main question. 1. Sub-question: During the period of 2019-2021, what were the export and …

The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

The online grocery industry gained momentum during the worldwide pandemic and still is one of the fastest-growing e-commerce segments. Regarding sustainability, digital grocery services can perform better in comparison to traditional supermarkets; however, they can still negatively impact the environment …

Europe continues to be affected by Russia’s aggression against Ukraine, which has brought about high inflation rates, surging energy prices and general geopolitical instability. All of these not only impact the purchasing power of consumers but also disrupt markets and global supply chains. Despite this, …

Het gebruik van contentmarketing binnen bedrijven op de consumentenmarkt is de afgelopen jaren steeds meer toegenomen en deze ondernemingen ondervinden grote voordelen van het gebruik hiervan. (Thero, Mero, Siutla, & Jaakkola, 2022). In het B2C-domein wordt door bedrijven veel en met succes gebruik gemaakt …