Een mission statement zou de drijfveer van een bedrijf overtuigend moeten weergeven. Maar in werkelijkheid zijn missies vooral obligate opsommingen van marktgerichte en maatschappelijk verantwoorde woorden. En zelden gedurfd, onderscheidend of inspirerend.

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

How and where can Dutch design entrepreneurs find work in Germany? This was the question DutchDFA put to the research team at Inholland University of Applied Sciences in February 2010. But the researchers took a different angle, and generated unexpected data, revealing patterns, and valuable new insights …

At the end of the 1920s the International Review i10 was published in the Netherlands. This avant-garde magazine was characterized by the search for radical innovation in art and society. The editors of i10 created an international platform where several European avant-garde movements could exchange …

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …

It’s clear that the e$ective management of design is a commercial necessity. It enables a company or organization to innovate, to stay in line with or ahead of the market, and to identify and cater to consumer needs. When design becomes an explicit part of the management process, it can have a greater …

It is often said that European companies must stop trying to compete on price and concentrate more on developing products and services that offer customers and users a high level of added value. Design is an indispensable tool for such development and innovation, and this is why the findings of this …

Parallel trade is 'the legal importation of genuine goods into a country by intermediaries other than authorised distributors' (Albaum, Duerr, Strandskov, 2005, p. 313). It has been concluded that parallel import is a result of price differences across European countries, which in turn, is the result …

This research is done for ABM-idea. The central aspect of the assignment is to investigate possible expansion of business for ABM by maintaining the sales in the Italian market. By means of this research, the following recommendations were reached: Recommendation 1: The economic situation of the entire …