Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world …

Although much research has been done into the importance of IT Capabilities (ITC), Digital Leadership (DL) and Digital Transformation (DT) with regard to organizations’ firm performance and ability to thrive in the current digital market, there is little research on qualifying which specific ITC and …

By making fashion with data as a material, we believe that we can critically create for everyone; no matter what shape,size or color. Data is the key to personalized fashion as it empowers and enables individuality yet retains the social potential of fashion. Fashion has believed for centuries that clothes …

Culture has been viewed as the biggest obstacle to change i n the legacy media newsroom. Older as well as recent literature points out that professional culture typically hinders newsroom innovation processes, and newsrooms in transformation often seem to find culture clashes on their path. These transformational …

The aim was to study the needs, opportunities and effects of citizen engagement in the urban food system transition. This addresses the issue of - ‘how’, ‘in what ways’ and ‘through what methods’ - citizens can be engaged in the developments towards a more sustainable and healthy regional food system. …

Social media have become important platforms for residents to engage with their neighborhood. This paper investigates two Facebook communities that focus in distinctly different ways on Amsterdam-Noord, a gentrifying neighborhood in Amsterdam. Dialogue on both Facebook communities is found to be thoroughly …

Deze scriptie beschrijft het onderzoek naar de manier waarop Organisatie x meer betrokkenheid kan creëren bij zijn doelgroep via Facebook en Instagram. De reden van dit onderzoek is dat Organisatie x aangaf te weinig respons te krijgen van volgers op de boodschappen die het publiceert op Facebook en …

Deze scriptie beschrijft het onderzoek naar de lage betrokkenheid op de social mediakanalen van MKB Advies Partners. De aanleiding van dit onderzoek was het aantal dalende opdrachten van de organisatie sinds januari 2019. Ook zag de organisatie een daling in weergaven van de Twitterberichten op het bedrijfsaccount …

Dit afstudeeronderzoek is geschreven voor Organisatie X en onderzoekt een oplossing voor het ontbreken van online betrokkenheid op Instagram. Door het ontbreken van interactie op dit kanaal bereikt het bedrijf geen potentiële klanten. Daarnaast stijgt interactie tussen de doelgroep en concurrenten, terwijl …