Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

In this study, the construction of rumour on Twitter during a specific crisis is analysed from a discursive psychological perspective. This perspective treats psychological concepts such as identities as discursive constructions. The selected case is the robbery of a jewellery store in Deurne, a village …

This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

Het is de tijd van het internet en specifiek die van de social media (Haan, Ross & Sonck, 2015). De organisatie waar dit onderzoek om draait, Het Cultuurgebouw, wil weten of de klanten tevreden zijn over de inzet van de social media en hoe de klanten door middel van de social media meer betrokken raken …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Door de komst van social media is er een ontwikkeling gaande in de manier van communiceren. Zo maken ‘traditionele’ media als kranten steeds meer plaats voor online applicaties als Facebook en Twitter. Deze ontwikkeling vindt vooral plaats onder de jongeren. Maar wat houdt deze toename in voor de manier …

Deze scriptie is geschreven voor de Voedselbank Stad Groningen. De VBSG is een vrijwilligersorganisatie en is afhankelijk van donaties en vrijwilligers om de organisatie goed te kunnen runnen. Omdat de VBSG steeds meer gebruik ging maken van social media als verlengde van de marketing en communicatie …