Scriptie over het onderzoek naar een verbeterende inzet van social media voor Pitch&Putt Golf, waardoor de naamsbekendheid van merk Pitch&Putt Golf kan worden verbeterd en de bezoekersaantallen op de verschillende Pitch&Putt Golfbanen zullen toenemen.

Onderzoek naar hoe de marketing in social games op Facebook verbeterd kan worden.

Wijnbar VinVin is een wijnbar in het centrum van Utrecht. Service, klantvriendelijkheid, persoonlijke aandacht en wijnkennis staan voorop bij de wijnbar. De eigenaren van VinVin, Chantal Jansen en Isaac Kaemingk, zijn beiden opgeleid tot Vinoloog. De wijnbar richt zich op 30 plussers met een bovengemiddeld …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …