The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation …

The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand …

The following market research report was conducted for Aash Creations to understand the target market for art skills development and art-based wellness programmes in Trivandrum. The target market for these services are adolescents between the ages of 12 and 18 who attend private schools. Parents are …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

This research aims to explore the phenomenon from a qualitative perspective. Following the design-based research cycle, this research aims to explore and uncover ‘How stigma influences working mothers in General Manager positions?’. To achieve this, ten semi-structured interviews with ten female General …

This research is based on a study regarding why hospitality school graduates leave the industry after a few years. Purposeful hospitality was the focus of attention, and it investigated what it requires to attract and retain talent in the industry. The basis for this exploratory research stemmed from …

The goal of this research is not to elaborate on the biodynamic aspect of the project, but to underpin the reasons why certain decisions are made whilst tracing the evolution of decisions throughout these past months. Therefore, this research retraces the evolution of the food system with a Political …

In this research I investigated what type of organisational culture is most compatible in the hybrid work environment

The research aims to identify which are the key factors that can influence the travel behaviour of an active tourism solutions provider. The study is conducted within the scope of the Abruzzo region