Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being …

The Co-Design Pressure Cooker was set up to gather knowledge on co-design in product development activities of Small-to-Medium Enterprises(SMEs). This booklet gives an impression of ten projects conducted in the Province of Utrecht, the Netherlands. In these ten projects, a total of 22 companies were …

Freedom of speech, plurality and self-regulation characterize the Dutch media system. With fading political parallelism, strong public service broadcasting and a fair level of professionalization the Dutch media system fits the model of Democratic Corporatist media system. Continuous debates on journalistic …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

The web is widely used by museums as a low-barrier platform to inform people on activities in the museum and publish their collections online. It is not uncommon that this publishing consists of an simple web interface connected to a database that holds records with limited information about the artifacts; …

The developments in the field of media, technology and business models are going faster and ensure that the publisher can choose from a wide range of publish possibilities. As well private as in practice the consumer changes its search-, read- and buying motive. Companies within but also outside the …

I am glad to share the major findings of my bachelor thesis with you. Let me first give you an insight in the current situation within IBM and the Madrid International Services Centre.The global economy is suffering from a crisis hitting several big corporate players. Nevertheless,IBM and the Centre …

On the internet we enjoy a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others. The internet has become a social software platform sailing under the Web 2.0 flag, creating revolutionary changes …

On the internet we see a continuously growing generation of web applications enabling anyone to create and publish online content in a simple way, to link content and to share it with others: wellknown instances include MySpace, Facebook, YouTube, Flickr, Wikipedia and Google Earth. The internet has …