Against the backdrop of a complex and dynamic security arena, this exploratory Research Paper aims to contribute to a better understanding of the concept of military policing. Military policing is usually defined as the performance of police-related tasks by the military. However, from the very start …

Campuses are increasingly positioning themselves as attractive locations for businesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations …

We describe the incidence and practice of prone positioning and determined the association of use of prone positioning with outcomes in invasively ventilated patients with acute respiratory distress syndrome (ARDS) due to coronavirus disease 2019 (COVID-19) in a national, multicenter observational study, …

In the emerging sustainable Human Resource Management (HRM) literature, advocating to ‘rehumanize’ and pluralize HRM, dialogue is put forward as a silver bullet to cope with paradoxical tensions and pluralist workforces. This conceptual paper aims to add to the sustainable HRM literature by examining …

College voor studenten ORM ihkv het vak 'customer journey mapping'

Background: In the city of Maastricht in the Netherlands, a highway crossing several deprived neighborhoods was tunneled in 2016. The vacant space on top of this tunnel was redesigned and prioritized for pedestrians and cyclists. The aim of this study was to evaluate the effect of this major infrastructural …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

Circularity and recycling are gaining increased attention, yet the amount of recycled plastic applied in new products remains low. To accelerate uptake by businesses, it will be useful to empirically investigate the main barriers and enablers that organisations experience when using recycled plastic …

Een positioneringsonderzoek waar de concurrentenomgeving, de gewenste focusdoelmarkten en de merkidentiteit van Landgoed Kattenbergse Hoeve zijn onderzocht en op basis van dit onderzoek een Brand Positioning Statement is ontwikkeld. 

Hoe presenteer je jezelf en je bedrijf op een goede manier? Dat houdt meer in dan even handig een website in elkaar zetten en ergens een advertentie plaatsen. Het gaat om positionering en profilering.