In today’s media environment, the medium television regained more popularity, due to the rise of the third golden age of television. The trend introduced and adopted internet streaming and high quality content to the audiences viewing behavior. Series like House of Cards, Game of Thrones or Orange is …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

Purpose The purpose of this paper is to gain insight into the reasons why most Tanzanian graduates do not consider entrepreneurship as an attractive career option despite dire labor market conditions, while a small number of them are able to benefit from local opportunities. Design/methodology/approach …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Local government organizations such as municipalities often seem unable to fully adopt or implement web accessibility standards even if they are actively pursuing it. Based on existing adoption models, this study identifies factors in five categories that influence the adoption and implementation of …

This dissertation explores whether the German news media framework that is constructed around the issue of trafficking in human beings (THB) is biased or framed in terms of gender. The past decade has seen major developments in efforts towards the eradication of THB on an international and national …

Design-based inquiries into the networked products of the Internet of Things (IoT) lack a coherent understanding of the effect of such products on society. This paper proposes a new taxonomy for networked products, which would allow articulation on their current state and future, and provide insights …

As part of my PhD research, I investigate the influence of the use of social media by first year students in higher education. In this research I have lessened the amount of variables, from Tinto’s theory, by including only the best-proven predictive variables, based on previous studies. Hereby, avoiding …

In times of mediatization society becomes a digital character which has an influence on every single person. Social Networking, by using web 2.0, is an everyday way to communicate with others in the whole world. Especially the youth is socialized with a high number of opportunities to use media and researches …