Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

This paper aims to describe how we change our mind. As any human knows from his or her own experience, this does not always come naturally to us. This dissertation therefore aims to find fault in Seneca’s assertion: not only to err is human, but it is also human to persist in this mistake despite evidence …

De scriptie geeft in eerste instantie een algemene analyse van de luxe merkenmarkt weer en gaat vervolgens verder met een diepgaande analyse van één product segment op de luxe merken markt namelijk: het luxe modesegment. Het doel van deze analyses is het beantwoorden van de volgende onderzoeksvraag: …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

As the government states that current students have a loan aversion, more students in my opinion seem to make more use of the loan services of the Informatie Beheer Groep (IBG). That was my starting point before I began this thesis. My point of view concerning student loans was that students do loan …

In the view of the nineteenth-century Prussian strategist Carl von Clausewitz the value of information is described in a rather pessimistic vein. A full century later the value of information is unquestioned, and there are only luxury problems concerning the way to control the inexhaustible flood of …