The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

To date, limited research has been conducted on hydration in surfers and no recommendations could be found regarding optimal hydration practices in surfers. This makes it difficult for dietitians and surf coaches to give evidence-based advice to surfers regarding optimal hydration practices. In order …

The research project Designing Environment conducts research into how a different mind-set can be brought about concerning people with dementia, by intervening in care processes, and from the perspective of the participating observer. The objective is to create an environment for people with dementia, …

What makes an educational game good? This paper describes three research directions that could provide insight in the underlying principles of effective educational games. These aspects are 1) The importance of distinguishing between types of to-be-learned knowledge, 2) the need to understand the relationship …

Narrative research is an appropriate method for studying the constructs and sensemaking of moral courage. Moral courage or speaking up by professionals is needed for maintaining ethical checks and balances in organizations. Personal narratives give the researcher and the researched increased understanding …

In this study we developed models in order to predict the need for public charging points. These models give municipalities an insight into various environmental and consumer related factors that determine the need for public charging points for electric vehicles in the neighbourhood. These factors include, …

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing …

Despite its potential, the acceptance of technology to support the ability to live independently in one’s own home, also called aging in place, is not optimal. Family members may play a key role in technology acceptance by older adults; however, it is not well understood why and how they exert influence. …

In my view, organisations are playing an ever-larger role with and in these changes. This is why we need organisations that are not afraid to express and give concrete meaning to their innovative views on economic and social themes. These are organisations that dare to break out of the old thought and …