De snelle toename van overgewicht en obesitas is een wereldwijd verschijnsel. Oorzaak? Richtlijnen voor gezonde voeding en lichamelijke beweging worden op grote schaal niet gehaald. Een belangrijke risicogroep als het gaat om ongezond gedrag wordt gevormd door jongeren die een laag opleidingsniveau …

In een veranderend medialandschap is het de kunst om als culturele organisatie op zowel traditionele als nieuwe media aanwezig te zijn. Er zijn organisaties die worstelen hoe ze met social media om moeten gaan. Voor Pier K, vertrekpunt voor kunst en cultuur in Haarlemmermeer, is onderzoek uitgevoerd …

This article examines environmental ethics theories focused on the division between “anthropocentric” and “ecocentric” approaches in regard to three valuebases for environmental concern: self-interest, humanistic altruism, and biospheric altruism. The author argues that while applied anthropologists …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being …

Visualisatie van het netwerk: INNNL.biz De International Business School werkte aan het deelproject International Network Northern Netherlands. Samen met een aantal partners is een website ontwikkeld waar noordelijke professionals hun netwerk kunnen delen en visualiseren. Daarnaast werd onderzoek verricht …

This research explores the attitudes of children from different socio-economic backgrounds towards cars. This paper explores their projected choices and motivations in the context of (1) post-materialist values; (2) economic constraints; and (3) social status theories; and draws upon survey research …

Sustainability is one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating ideas of sustainability in their marketing, corporate communication, annual reports and in their actions. The concept of sustainability …