Purpose: To explore the recent emergence of “authenticity” in fashion in terms of its linkingvalue in the context of tribal brand cultures in conjunction with value co-creation processes inmediated environments. Methodology: This study adopts a qualitative approach in the form of a case study of a youngNew …

This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

Methodological issues in an practice oriented research project.Presentation: Sustainable labour participation:•Vitality: high levels of energy, vigour, and resilience while working and the willingness to keep investing energy in the job during trying circumstances.•Employability: the ability to keep …

Methodological issues in an practice oriented research project.Presentation Zürich: Sustainable labour participation:•Vitality: high levels of energy, vigour, and resilience while working and the willingness to keep investing energy in the job during trying circumstances.•Employability: the ability to …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …

The ‘wave’ of technology breaking over Higher Education continues to impact the interaction between lecturers and students. The increasing prevalence of video and the ease of its distribution offer lecturers the opportunity to use the medium of video to enhance their teaching in a variety of ways with …

Musicking in Groningen. Presentation at the doctoral research project for the course Research skills for university lecturers, 01-07-2014.

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

Presentation 15-04-2014.

Presentation 03-04-2014.