‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …

This article discusses the postdigital as a term that can be used to describe either a contemporary disenchantment with digital information systems and media gadgets, or a period in which our fascination with these systems and gadgets has become historical. After Edward Snowden’s disclosures of the NSA’s …

Although creativity is often seen as requiring spontaneity and flexibility, recent work suggests that there is creative potential in a structured and systematic approach as well. In a series of four experiments, we show that when Personal Need for Structure (PNS) is high, either chronic (Study 1) or …

The number of employees above 50 is increasing in organizations because of demographic changes. People above 50 feel less involved in work and societal activities as they should be and as they are expected to be. Older workers‟ employment is accompanied by stereotyping that workers are less productive …

PURPOSE: This study examined the effect of a 16-wk ball skill intervention on the ball skills, executive functioning (in terms of problem solving and cognitive flexibility), and in how far improved executive functioning leads to improved reading and mathematics performance of children with learning disorders. …

Objective: Mindfulness Based Stress reduction has shown to provide benefits to patients suffering from chronic diseases. Since literature about its effects on HIV/AIDS patients is limited, the objective of the present review is to investigate whether Mindfulness Based Stress Reduction is an effective …

Although there are quite a few soldiers who write autobiographies about their deployment experiences, a comprehensive profile does not exist that provides reliable, quantifiable insight into 21st century soldier-authors that exceeds the Anglo-American view, especially when it comes to (self-published) …

This article presents a variety of treatment approaches based on an understanding of four components of communication, and describes cluttering intervention focusing on problem identification, speech rate reduction, appropriate pausing, appropriate monitoring, and addressing story narrating skills. Therapeutic …

Background Each teacher experiences a class to be 'difficult to manage' at a certain point in his or her career. The researcher, as a matter of fact, in person as well, but specifically a group of girls (16 – 20 years of age) with a pronounced rebellious, norm exceeding attitude is new to me. It takes …