In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The Convention on Biodiversity has developed the concept of ‘ecosystem services’ and ‘natural resources’ in order to describe ways in which humans benefit from healthy ecosystems. Biodiversity, conceived through the economic approach, was recognized to be of great social and economic value to both present …

Dit verslag bevat adviezen met betrekking tot Social Media implementatie. Gedurende dit rapport is veel aandacht besteed aan de huidige, opkomende trends en de koppeling tussen doelgroep en Social Media. Deze verkennig is gedaan op basis van desk- en fieldresearch. Daarnaast bevat dit rapport een concrete …

Een onderzoek naar de effectiviteit van de communicatiekanalen binnen The Bootcamp Club Utrecht. Er zijn voor dit onderzoek verschillende enquetes uitgevoerd om de behoeften van de consument en de communicatiedoelgroep in beeld te brengen. Hiernaast is de conversie onderzocht en hier advies op gegeven …

SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What …

Het betreft hier de Nederlandse bewerking van het boek Marketing: an introduction van Philip Kotler en Gary Armstrong. Topmarketeers hebben allemaal dezelfde missie: de klant centraal stellen in de marketing. Hedendaagse marketing draait volledig om het creëren van klantwaarde en het opbouwen van winstgevende …

The aim of this study is to understand how social media contribute to face-to-face collaborative learning by introvert students in higher education. A total of 233 students participated. This study shows that more introvert students perceive that social media are more helpful for increasing their collaborative …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

Presentatie voor leden van Het Blauwe Lint: Vereniging van toeristische en recreatieve ondernemers rond Blauwestad, vanuit het project Versterking Ondernemerschap Toeristische en Recreatieve sector.

Abstract. The Clean-Tech Adoption Model (C-TAM) explains the adoption process of clean technology. Based on the Unified Theory of Acceptance and Usage of Technology (UTAUT) combined with qualitative research and empirical data gathering, the model predicts adoption based on the perceived quality, effort, …