Online shoppen met mobiele devices als de smartphone en tablet nemen een steeds groter aandeel in van de gehele online shopping industrie. Het gemak is hier de grootste reden voor. Veel websites en shops spelen nog niet in op deze evolutie. Dit kan ervoor zorgen dat gebruikers de site vervolgens verlaten …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

Just as any other organisation, HelloFresh Nederland is being challenged by a fast changing society and its ever-changing wants and needs. The company aims to satisfy each customer in each aspect of the provided service. It is commonly held that communication has a positive contribution to the overall …

De opdrachtgever, KNHB Academie, is benieuwd naar de behoefte die de doelgroep hockeycoaches heeft, naar ondersteunende hulpmaterialen bij het coachen. Wat is de behoefte van de doelgroep en hoe kan de KNHB Academie deze behoefte tegemoet komen?

The use of product placement has been around for a long period of time. Nevertheless, it has only been for the last twenty years that the use of placing products into movies, television shows and radio has picked up. But what exactly is it? How can it be measured and what are the effects. The main question …

The content that has been written regarding this thesis report about personal branding should serve as a guideline for young entrepreneur and how they could be successful by using the personal branding strategy.. The content was written based on the following main question: why should young entrepreneurs …

This study examines the motives of employees to engage in work related social media use – i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to express their …

In the following paper I investigate several factors of integration and their influence on students’ success in higher education derived from leading pedagogical theories. Furthermore the use of Facebook by first year students, in the Department of Media, Communication and Information at the Amsterdam …

Presentation at seminar for the Institute for Management Research of the Radboud University Nijmegen.The development of serious games is becoming an ever increasing part of the game industries. Following the success of entertainment games concepts of motivation, and the psychology behind human behavior …

In september 2012 is de iPad geïmplementeerd in het onderwijs van het Leeuwarder Lyceum. Sowijs onderzocht tijdens de implementatie welke verwachtingen leerlingen en leraren hadden van de iPad. Nu, een jaar later, hebben we opnieuw onderzoek gedaan onder leerlingen en leraren naar het iPad-gebruik. Aan …